Titles Make All the Difference

It's always amazes me the amount of products that you can come across when you start looking, that contain odd or funny text, typos or just bad grammar. Then, there are those products that you wonder to yourself - why? Who on earth thought this was a good idea? For example the following photo of a current cookbook.

The title is “Dump Meals.” Don't get me wrong, I understand the purpose - that it is supposed to be fast and easy for busy people that don't want to deal with a lot of prep. However I can't be the only one who doesn't want the word “Dump” anywhere near something I'm going to eat.

Can you imagine listening in to that pitch meeting? Publisher asks: “So, what is the title for your new cookbook?” “Dump Meals” the author replies, smiling. “Are you sure?” the bewildered publisher asks. “Yep.” she says, and since he had no idea how to talk her out of it, that is what the title became.

If you look at the bottom of the cover, the book even gives you a suggestion as to how to spend the rest of your evening. “Just Dump and Slow Cook” it says.

There is even a dessert version of this cookbook called “Dump Cakes” in case you aren't completely satisfied at the end of your “Dump” dinner.

I hope you are having a productive week. Please remember me if you need something edited or proofed and Thanks for visiting!